Some may find it peculiar for a media company to have two references—one in the name and one in the logo—to a penguin, of all animals. While many production companies choose to reference personal names or media industry-related jargon, Waddle Lifestyle Media takes a differing approach: one that aligns with our mission of celebrating and capturing individuality.

Welcome. By now, you have likely viewed the many visuals that adorn our various webpages. Perhaps our aim is clear, but we will state our purpose nonetheless: we strive to capture the experiences, beauty, and individuality collectively molded via our lifestyles’ surroundings. High-end assets, such as rare automobiles, stunning real estate, and sumptuous yachts often have a significant bearing upon lifestyle activities. Thus, these items are not merely possessions—they are physical cornerstones of our personalities, and are luxuries that contribute to the value of a limited resource: our lives.